Role: Product & Brand Designer
Project duration: 3 Months
Date published: May 26th, 2023
The Challenge
Not very many crypto platforms place particular focus on beginners. Newbies often have to learn a lot on their own, sometimes by trial and error. There was also a lot of stigma around Crypto at the time of this case study, because people that didn't know any better fell for cheap scams.
I saw an opportunity to integrate Edtech into Crypto trading to properly educate beginners and set out to discover if my hunch was right.
My Solution
It was far from a linear challenge-to-solution pathway. Firstly, there was the challenge of manpower. Being a passion project, I was responsible for all of the Design from End-to-End. This means each iteration, and there were quite a few, pushed the timeline farther.
Secondly, although the questions set for the interviews with the help of a UX Researcher were as neutral as possible, all participants in the study were my acquaintances, so there still is a possibility of falsified data due to bias.
Lastly, I didn't get to test my prototypes and so I do not know for certain if my solutions meet the needs of Crypto traders. However I walked away from the project confident in the fact that I had discovered an opportunity: Edtech in the Crypto space.
Results
Looking back at this project, there are quite a number of things I'd do differently, one that stands out being that I didn't go into much details on my proposed "level-based learning" solution. I would love to in the Finance/Web3 space and hopefully contribute meaningfully to how Apps can be much easier to navigate and understand, even for newbies.
Summarily, as my first Crypto-related project, and based on the sheer scale of the research and learning it took me, I grew a lot as a designer and got hired the following month by a software development agency in Munich, where I've seen even more tremendous growth as a Designer. You can find the full case study on my Behance page here.
